Media Buying (TV, Radio, Print, Digital & CTV)
Purchasing advertising space or airtime on a client's behalf, negotiated for the best rate and placement.
…DNA manages media buying across every channel at a flat rate, with full visibility into where every dollar goes.…
What it means
Media buying is the process of purchasing advertising space or airtime — across TV, radio, print, digital, streaming, and out-of-home — on a client’s behalf, typically negotiated for the best rate and placement.
A good media buyer doesn’t just place the order; they negotiate rates, manage the relationship with each outlet, and adjust placement based on performance.
Better rates through relationships
Established buying relationships often secure pricing an individual advertiser couldn't get alone.
One team, every channel
TV, radio, print, digital, and streaming are coordinated instead of managed as separate silos.
Full transparency on spend
You see exactly where every dollar goes, with no hidden markups buried in the placement cost.
We manage media buying at a flat 15% rate across every channel, with full transparency on where every dollar goes — no hidden markups buried in the placement cost.
Talk to our team