PMax (Performance Max)
Google's AI-driven campaign type that automatically shifts your budget across Search, Display, YouTube, Gmail, and Maps to chase your stated goal.
…We’ll layer in a PMax campaign to capture incremental conversions across Google’s full inventory beyond standard Search.…
What it means
PMax, or Performance Max, is Google’s goal-based campaign type that uses machine learning to dynamically allocate a single budget across Search, Display, YouTube, Gmail, and Maps from one campaign.
Because Google’s algorithm controls placement decisions automatically, PMax trades granular manual control for broader inventory access and automated optimization toward a conversion goal you set.
Covers Google’s full inventory
One campaign reaches across Search, Display, YouTube, Gmail, and Maps simultaneously.
AI-optimized allocation
Google’s algorithm shifts budget in real time toward whatever channel mix is converting best.
Fills gaps standard campaigns miss
PMax often surfaces incremental conversions that traditional Search-only campaigns don’t reach.
DNA's Take: We run PMax alongside — never instead of — a well-structured Search campaign, feeding it clean conversion data and strong creative assets so the algorithm has good signal to optimize against.
Talk to our team