Marketing Glossary

Responsive Design (Fluid, Multi-Device Layouts)

Web layouts that reshape themselves automatically so your site looks right whether it’s opened on a phone or a monitor.

Used in context
4.2 — Site Build Standards

…The new site will be built with fully responsive design, so the experience holds up on any device your customers use.…

What it means

Responsive design means web layouts automatically adjust and reflow gracefully across desktop, tablet, and mobile displays, rather than forcing users to zoom or scroll sideways.

A single responsive page might stack a three-column layout into one column on a phone, resize images, and enlarge tap targets — all without needing a separate mobile site.

Meets users where they are

The majority of web traffic is mobile, so a site that breaks on small screens loses customers immediately.

Protects search rankings

Search engines prioritize mobile-friendly sites, so responsive design directly supports SEO performance.

One site to maintain

A single responsive codebase is cheaper to update than managing separate desktop and mobile versions.

DNA’s Take

DNA's Take: We design mobile-first by default, then scale up — because if a page doesn't work on the device most of your customers are actually holding, nothing else about it matters.

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