Marketing Glossary

Technical Marketing Audit (Where Every DNA Engagement Starts)

A structured review of your site and marketing setup to find what's broken before recommending what's next.

Used in context
1.1 — Discovery Phase

…Every engagement opens with a technical marketing audit so recommendations are based on your actual current state, not assumptions.…

What it means

A technical marketing audit is a structured review of a company's website, SEO health, and marketing infrastructure to identify what's broken, missing, or underperforming before any new strategy is built.

It answers the question every proposal should be built on: what's already working, what's quietly failing, and where the real opportunity is.

No wasted spend on guesswork

Recommendations are based on your actual site data, not assumptions.

Finds hidden problems first

Technical issues often quietly cap performance before any new campaign even launches.

A baseline to measure against

You'll know exactly what improved, because we documented where you started.

DNA’s Take

This is where every DNA engagement starts — we don't recommend new spend until we know exactly what's already working, or quietly failing, in your current setup.

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