ToFU (Top of Funnel)
Educational content designed to build awareness with prospects who don’t yet know they need you.
…Our ToFU content is built to answer the broad questions your future customers are searching before they know your brand exists.…
What it means
ToFU, or Top of Funnel, refers to educational content aimed at building awareness for prospective buyers early in their journey.
It focuses on the problem, not the product — think “what is” and “how to” articles that earn trust well before a sales conversation starts.
Widens the top of your pipeline
It captures demand from people who aren’t yet ready to buy but will be.
Builds trust before the pitch
Helpful, no-strings content earns credibility that ads alone can’t.
Feeds the rest of the funnel
ToFU traffic is the raw material that MoFU and BoFU content later convert.
DNA's Take: We map ToFU content to the exact questions your ideal buyers type into search, so awareness-stage traffic has a clear path into your funnel.
Talk to our team