Wireframe (Structural Blueprint)
The skeleton of a web page — laid out before any color, imagery, or copy gets added.
…We’ll review the wireframe for each core page with your team before moving into full visual design.…
What it means
A wireframe is a basic structural layout blueprint of a web page, created before visual design and coding begin, typically shown in grayscale boxes and placeholder text.
By stripping away color and imagery, wireframes let teams and clients agree on layout, hierarchy, and functionality first — catching structural problems while they’re still cheap to fix.
Separates structure from style
Approving layout before visual design avoids expensive rework later in the process.
Faster to revise
It’s much quicker to move boxes around in a wireframe than to redo a fully designed page.
Aligns stakeholders early
Wireframes give clients a concrete layout to react to before investing in final visuals.
DNA's Take: We walk every client through wireframes before design begins, so layout and priority decisions get made early — not after a full mockup already has everyone anchored on colors and fonts.
Talk to our team