Content Syndication (Extending Your Reach)
Republishing your original content on third-party sites to reach audiences beyond your own.
…Beyond your own site, a content syndication plan places your best pieces in front of audiences that already trust the publications hosting them.…
What it means
Content syndication is the practice of re-publishing original content on third-party websites to reach broader audiences.
Done correctly — with canonical tags pointing back to the original — it extends a piece’s reach without hurting its search rankings.
Extends reach without new content
It multiplies the audience for content you’ve already produced.
Builds referral traffic and links
Syndicated placements can send qualified traffic and authority back to your site.
Maximizes existing investment
It gets more mileage out of content you’ve already paid to create.
DNA's Take: We identify syndication partners relevant to your industry and manage the technical details, like canonical tags, so your reach grows without any SEO downside.
Talk to our team