Marketing Glossary

Inbound Marketing (Pull, Not Push)

A method of attracting prospects with helpful content and experiences instead of interrupting them with ads.

Used in context
2.1 — Marketing Approach

…Rather than relying on interruptive ads, our inbound marketing approach draws prospects to you with content built around their real questions.…

What it means

Inbound marketing is a method focused on pulling prospects in naturally through helpful content and personalized experiences, rather than pushing a message out at them.

Instead of cold calls or banner ads, it relies on blog posts, SEO, and social content that meet a buyer at the exact moment they’re searching for an answer.

Meets buyers where they are

Content is built around real search intent, not interruptions.

Compounds over time

Unlike ads, inbound assets keep attracting traffic long after publication.

Lower cost per lead

Earned attention is typically cheaper to sustain than paid attention.

DNA’s Take

DNA's Take: We build inbound engines — content, SEO, and nurture flows — so your pipeline keeps filling even on weeks you're not running ads.

Talk to our team

Ready to make your marketing add up?

Every term in this glossary connects back to how DNA actually runs campaigns — get a free consultation to see it applied to your business.

Get a free consultation