Conversion Rate (CR)
The percentage of visitors who actually do the thing you wanted them to do — buy, sign up, or call.
…We will benchmark your current conversion rate before launch so every optimization has a clear before-and-after.…
What it means
Conversion rate is the percentage of total site visitors who complete a target goal, calculated as conversions divided by visitors, multiplied by 100.
The "goal" can be a purchase, a form fill, a phone call, or any action you define as valuable — which is why the number only means something once you’ve defined what counts as a conversion.
Measures what actually matters
Traffic is meaningless if visitors never take the action that grows the business.
Exposes the real growth lever
Raising conversion rate often grows revenue faster than buying more traffic.
Benchmarks progress over time
A single, consistent number shows whether site and campaign changes are working.
DNA's Take: We treat conversion rate as the scoreboard for every landing page and campaign we build, and we test relentlessly to move it — not just to drive more clicks.
Talk to our team