Drip Campaign (Automated Email Sequence)
A pre-built series of emails that goes out automatically over time or in response to what a subscriber does.
…New subscribers enter a drip campaign that introduces your brand and product over the first two weeks, automatically.…
What it means
A drip campaign is an automated sequence of pre-scheduled emails triggered by time delays or user actions, such as signing up, downloading a resource, or abandoning a cart.
Once built, a drip campaign runs on its own — a welcome series might send emails on day one, day three, and day seven without anyone manually hitting send.
Runs without manual work
Set it up once and every new subscriber gets the same consistent, timely sequence.
Scales personal-feeling outreach
Drip campaigns let a small team deliver a tailored experience to thousands of leads.
Builds on triggers
Sequences can branch based on opens, clicks, or purchases, not just the calendar.
DNA's Take: We map drip campaigns to the actual questions a lead has at each stage, so the sequence feels like a helpful conversation rather than a countdown of scheduled emails.
Talk to our team