Lookalike Audience (Modeled on Your Best Customers)
A new audience an ad platform builds by finding users who resemble your existing best customers.
…To expand beyond retargeting, we’ll build a lookalike audience modeled on your highest-value existing customers.…
What it means
A Lookalike Audience is a target segment generated by ad platforms containing users who mirror the characteristics and behaviors of your existing best customers, typically built from a source list like past purchasers or high-value leads.
Platforms like Meta and Google analyze thousands of signals in the source audience to find statistically similar users at scale, making it one of the most effective ways to find new customers who look like the ones you already have.
Finds new customers efficiently
It targets strangers who statistically resemble your best existing customers, not a random cold audience.
Scales what already works
It lets you expand reach without abandoning the profile that’s proven to convert.
Improves as your data improves
The better and larger your source list, the sharper the lookalike match becomes.
DNA's Take: We build lookalike audiences from your highest-value customer segments, not just anyone who converted, so prospecting budget is aimed at the people most likely to become genuinely profitable customers.
Talk to our team